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Waeda Industrial Company

 We innovate products that make a difference and set new standards of quality.

Brief

Waeda strives to provide advanced cleaning solutions that combine quality and innovation, while strengthening its presence in the local market and confidently expanding into regional and global markets. We place strong emphasis on research and development, and adopt responsible production practices that respect the environment and society, ensuring sustainable growth and long-term value creation.

Vision

Our foremost ambition is to create a meaningful impact in people’s lives by bringing households a sense of purity and peace, while leaving a positive footprint on both society and the environment. We believe the future is built on creativity and commitment, and we aim to become a trusted symbol of excellence for generations to come.

Mission

Our mission is to meet consumer needs with safe and effective products that elevate daily living, support national goals of industrial localization and sustainability, and uphold the highest standards of quality and transparency.

Goals

At Waeda, we set for ourselves a path built on:

    • Strengthening our position in the local detergents market and expanding thoughtfully into regional and global markets.
    • Developing innovative products that combine high quality with environmental sustainability to meet the expectations of the modern consumer.
    • Investing in research and development to adopt new solutions and technologies that enhance production efficiency and boost our competitiveness.
    • Building strategic partnerships with clients and various sectors to ensure long-term growth that delivers mutual value.
    • Contributing to the goals of Saudi Vision 2030 through industrial localization and the advancement of local content.